Tell Your Story & Save IHSS
Recently UDW hired eosDesigns to design a social media campaign with an end-goal of saving the California IHSS program from devastating budget cuts.
United Domestic Workers Homecare Providers Union is a labor union founded in 1979 to represent in-home care providers. These are the dedicated people who cook, clean, and provide domestic chores and personal care to the elderly, blind and disabled; those who are too sick, frail, or disadvantaged to care for themselves.
Our plan was to put a personal face on the IHSS program and share with the world the stories of those who would be most affected by State budget cuts. The campaign is a mix of traditional PR and viral/social media marketing, with a the main component of the campaign being the newly created UDW Facebook fan page.
We built the fan page around a contest which asks people to submit stories, essays, poems, pictures, paintings, and videos to help the UDW put a personal face on the IHSS program – and the entries have been overwhelming. As the campaign progresses we will use these compelling entries to help share the human costs of cutting this important program and hopefully shape the budget debate in California.